Hi! I am Karishma Bhakta. I am a professional digital product marketer. I have 6 years of experience developing B2B content and marketing products in the housewares industry. View some of my work below.
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Spice by Tia Mowry
As a Brand Marketing Coordinator for Spice by Tia Mowry, I developed content ideas to promote her cookware line to inspire cooking and joy. Tia Mowry cares deeply about self-care, empowering yourself, and creating delicious recipes with her family and friends. I pitched content ideas that encompassed her bright personality and joy for cooking.
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Kenmore Product Marketing
Kenmore, the best energy saving houseware products. E-commerce Informational images – I collaborated with the photography team and graphics teams to develop high-converting images to increase conversions on Amazon and Wayfair. Social Media – I directed the photo studio on the monthly inspiration for Kenmore housewares photoshoot. I developed a content calendar for Instagram and…
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Martha Stewart on Amazon
Martha Stewart is an American businesswoman and Home-keeping influencer. Martha Stewart and Gibson Homewares partnered to develop a strong housewares brand for consumers around the world. The Martha Stewart housewares brand was launched at retail stores across the country. After 2 years, Martha Stewart launched her brands on Amazon to provide durable houseware products across…
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POS Report for Supermarket Test
To create these POS reports, I downloaded a data sheet from Kaggle. The report showed sales data for Quarter 1 for 3 supermarkets. I used filters, functions: if, sumif, sumifs, countifs, sum, and transpose.
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Designing Spec Sheet for Sales
At Brentwood Appliances, I collected product specs, box specs, case pack specs and pallets specs for over 300 products using Excel. I went on to create a neatly organized spec sheet for each product in Photoshop. With Photoshop, I edited and cleaned images. I then went on to organize the information in Photoshop. Many sales…
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Designing a catalog
Due to Covid-19, we, Brentwood Appliances, were not able to design a new catalog. Therefore, we created a catalog extension of products that were added to our line in 2019 to 2020. Under the guidance of the CEO, I designed a catalog extension, printed the catalog extension, organized, and shipped out to over 120 catalogs.
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Writing Instruction Manuals/User Guides
I developed a guide with images on how to use an infrared thermometer for Brentwood Appliances. I used the instruction manual from our China-based factory and rewrote the instructions for consumers to understand how to use the thermometer. This guide was helpful to many customer service reps and consumers to calibrate an infrared thermometer.
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Brentwood Product Flyers
Over the past couple months, I have been developing flyers for products to send to distributors.
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Copywriting Mock Project for Party Spin
Party Spin is a local Los Angeles company that sells fun party decor from baby showers to anniversaries.
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Karishma Bhakta 